As an artist and graphic designer, Michelle Nicosia Coyle has always been interested in the paint party industry. She even kept track of the industry’s trends from the sidelines while paint and sip concepts took off across the country. But it wasn’t until she came across Pretty in Paint Parties that Michelle realized she could use her entrepreneurial skills to launch her own business.
She first learned about the brand on accident—while entering email addresses for another company’s local marketing campaign, she came across one with the Pretty in Paint Parties name. Her curiosity was spiked, so she decided to do some research. The more she learned about the brand, the more she knew that she wanted to be a part of it. So she reached out to its co-founders, Amelia Courtney and Erica Bridges, to see if there were any jobs available.
Since then, Michelle has worn a lot of hats under the Pretty in Paint Parties brand. From designing business cards, redesigning their logo in 2015, as a graphic designer, she serves as its marketing director and works as an artist hosting individual parties. She has played an active role in helping the business expand. That’s why she decided to become one of its first franchisees when Pretty in Paint Parties officially launched its business ownership opportunity.
What brings Michelle the most joy in her business is Pretty in Paint’s mission to giving back. She loves instructing fundraisers and writing that check afterward! In 2017 alone, she donated over $3,000 to local causes and organizations. As a cancer survivor, she is especially proud of Pretty in Paint’s partnership with Stand Up 2 Cancer. Starting in 2018, a portion of every party is donated to Stand Up 2 Cancer.